About Russell Marine

The Recognized Leader in the Boating Industry

Boating and outdoor enthusiasts in Alabama can find all their needs imaginable to enjoy the great outdoors at any Russell Marine location. Owned and operated by Russell Lands, Russell Marine has four full-service marinas conveniently located on Lake Martin. The Ridge, Kowaliga, River North, and Real Island marinas are strategically located along the shores of Lake Martin and can be easily accessed by land or water. Each marina offers sales, service, storage, gas, ship store and pro shop.

The newest location, Russell Marine Boating & Outdoors, is conveniently located on HWY 280 in Alexander City and offers the largest selection of new and pre-owned boats, personal watercraft and off-road vehicles in the southeast. This state-of-the-art 150,000 sq. ft. building allows for all pre-owned boats to be under one roof, at one location, as well as offering additional boat brands such as fishing boats from Chris Craft, Bass Cat, Hurricane and more watercraft. Off-road vehicles by Can-Am were added to the lineup featuring top models from Defender, Maverick and Commander.

Russell Marine Smith Lake, located on HWY 69, services those who recreate on Smith Lake. The dealership offers shrink wrap storage, boat sales, service, ship store and pro shop.

Superior Marine Sales and Service

Russell Marine's sales and service are far superior to all others. Choose from exceptional lines of pontoon boats, sport boats cruisers, center consoles, personal watercraft, surf/wake/ski, jet boats, fishing boats and off-road vehicles. The Russell Marine locations are all staffed with factory-certified technicians providing superior customer service. The dedicated staff makes your boating and outdoor experience both pleasant and memorable.

Marine Industry Consumer Commitment

Our dealership believes in the tenets of the Marine Industry Certified Dealership Program set forth in this consumer commitment. Established jointly by the Marine Retailers Association of Americas and the National Marine Manufacturers Association, these principles are established to ensure you an enjoyable boating experience. We seek to enhance that experience by providing trained, friendly employees, quality products and reliable services. As part of our desire to continuously make improvements, please let us know if we should fail on our commitment or if you do not understand any information provided to you.

At our dealership, you should expect:

Sales

The assistance of a capable and knowledgeable sales consultant.

advertising and representations that are truthful and factual.
a written disclosure of all details associated with a purchase.
an explanation of the proper usage and operation of products.
products properly prepared, inspected and tested before delivery.
the delivery of new products as scheduled.
an explanation of all maintenance requirements and schedules established for your product.
an explanation and written copies of warranties on all products and major components.

Service

The explanation of maintenance/repair plans including estimated repair time and cost.
an itemized list of all charges with thorough explanation.
prior approval of changes in repair costs or additional charges should they occur.
maintenance/repair work done right the first time by knowledgeable trained technicians.
maintenance/repair work completed when promised.
timely notice of changes in service delivery time if delays are experienced in repair completion.
Inspection of any replaced/damaged components upon presentation of the invoice/work order.

Operations

Fair, open and honest treatment.
respectful, professional and accurate responses to all your product questions and requests.
privacy and confidentiality of customer records.

This is our commitment to you. You should expect a higher standard of professionalism when working with us. Please hold us accountable to that expectation.

Contact Us

Call us at (256) 743-0097 or come by today and experience our superior service and selection! We look forward to serving you!