At a black-tie gala in Orlando December 13, Russell Marine was named one of the Top 100 dealers in North America by Boating Industry, the leading trade publication for the marine industry. In fact, Russell Marine was number 3! In addition to being one of the top dealers, we took home the award for Best in Class for Marketing.
“From the thousands of boat dealers in North America these 100 dealers are the best of the best,” said Jonathan Sweet, director of the Boating Industry Top 100 Program. “The Top 100 is about more than revenue. While the financial success of the companies on the list is important, we’re also looking at factors including overall business acumen, marketing strategies, service department efficiency and profitability, customer service and dedication to the industry. These Top 100 dealers stand out for their best practices in all areas of their businesses.
“For 14 years, we have been in Boating Industry’s Top 100. This year, being number 3 is an honor and certainly a testament to our loyal customers and great employees,” added Dave Commander, President of Russell Marine.
The Top 100 is the only independent ranking of boat dealers in North America. The list recognizes dealerships that are unsurpassed in business operations, professionalism, marketing tactics, customer service and more. The Boating Industry Top 100 has recognized the top dealers in North America every year since 2005.
“This year’s Top 100 is stronger than we’ve ever seen in the history of the program,” Sweet said. Total revenue for the 2018 Top 100 dealers and Hall of Fame was at its highest level in the history of the program, topping $3.5 billion.