About Russell Marine | Alabama's largest marine dealer

About Us

The Recognized Leader on Lake Martin

Boating enthusiasts on Lake Martin can find all the boating needs imaginable and more at Russell Marine. Owned and operated by Russell Lands, Russell Marine has four state-of-the-art, full-service marinas.

River North, The Ridge, Kowaliga and Real Island marinas are strategically located along the shores of Lake Martin. These marinas can be easily accessed by land or water. The Pre-owned Boat Center is conveniently located next to Kowaliga Marina.

A fifth Russell Marine location is near Smith Lake, offering the latest boats, pre-owned models, accessories, and top-notch service.

Superior Marine Sales and Service

Russell Marine's sales and service are far superior to all others. Choose from exceptional lines of pontoon boats, sport boats, sport cruisers and personal watercraft. The Russell Marine marinas are all staffed with factory-certified technicians providing superior customer service. This dedicated staff of marine professionals makes your boating experience both pleasant and memorable.

Marine Industry Consumer Commitment

Our dealership believes in the tenets of the Marine Industry Certified Dealership Program set forth in this consumer commitment. Established jointly by the Marine Retailers Association of Americas and the National Marine Manufacturers Association, these principles are established to ensure you an enjoyable boating experience. We seek to enhance that experience by providing trained, friendly employees, quality products and reliable services. As part of our desire to continuously make improvements, please let us know if we should fail on our commitment or if you do not understand any information provided to you.

At our dealership, you should expect:


  • the assistance of a capable and knowledgeable sales consultant.
  • advertising and representations that are truthful and factual.
  • a written disclosure of all details associated with a purchase.
  • an explanation of the proper usage and operation of products.
  • products properly prepared, inspected and tested before delivery.
  • the delivery of new products as scheduled.
  • an explanation of all maintenance requirements and schedules established for your product.
  • an explanation and written copies of warranties on all products and major components.


  • the explanation of maintenance/repair plans including estimated repair time and cost.
  • an itemized list of all charges with thorough explanation.
  • prior approval of changes in repair costs or additional charges should they occur.
  • maintenance/repair work done right the first time by knowledgeable trained technicians.
  • maintenance/repair work completed when promised.
  • timely notice of changes in service delivery time if delays are experienced in repair completion.
  • Inspection of any replaced/damaged components upon presentation of the invoice/work order.


  • fair, open and honest treatment without discrimination.
  • respectful, professional and accurate responses to all your product questions and requests.
  • privacy and confidentiality of customer records.

This is our commitment to you. You should expect a higher standard of professionalism when working with us. Please hold us accountable to that expectation.

Click for the BBB Business Review of this Marinas in Alexander City AL

  • Click for the BBB Business Review of this Marinas in Alexander City AL